1. Educate your clients about your products
Your clients will need all the support they can get when it comes to understanding everything about your products, from their specifications to their strengths and compatibilities, applications.
Ensure your clients have a proper and thorough understanding of your products gives you an edge over your competitors.
2. Provide quick and easy access to necessary documentation
Make sure your clients have quick and easy access to any necessary documentation needed on your end or that of the end user’s to effectively and efficiently close a sale.
3. Have Good Communication
Convincing a client to buy your products, requires keeping the door open to strong communication. A good communication would make your products more appealing to clients, implementing a marketing program or offering rebates that promote the product and bring shoppers into the stores.
4. Create well-branded sales and marketing collateral
Well-designed sales or marketing collateral such as fact sheets, spec sheets, flyers, brochures, and pricing packets can help distributors sell your product more effectively against the competition.
5. Evaluate Competitors
Take a look at how your competitors get their products, but first you must identify your competitors, generally, competitors are divided into three types: Direct competition: These businesses offer the same products and services to the same clients within the same territory as your business. Secondary or indirect competition: Businesses that offer slightly different products and services or target a different clientele within the same territory. Substitute competition: Businesses that offer different products and services to the same clients in the same territory.
Preparing a written evaluation of your competitors will allow you to compare their performance with your own. You can list your competitors and write out their respective strengths and weaknesses. This analysis will give you an idea of how you can adapt your strategy to counter their strong points and take advantage of their weak points
